Absolut goes dark with Travel Retail release of Oak by Absolut

Oak by Absolut packshotFollowing a limited-launch in select US cities, Absolut has introduced Oak by Absolut to Travel Retail locations around the world.

Oak by Absolut, created through a multi-step process of combining original Absolut Vodka with barrel rested and oak macerated Absolut Vodka, adds a new depth of character and richness, a smooth and subtly smoky flavor, and with notes of vanilla, caramel and toasted oak, says the company.

“I was inspired to create Oak by Absolut by the emerging trend of unique barrel-aged cocktails that brings a new versatility and flavor to even the simplest of cocktails. I wanted to see what could happen if we brought this new flavor dimension directly to the base spirit. The end result is better than we could have ever imagined,” says Per Hermansson, director of Sensory Design at Absolut.

Oak by Absolut is now available in Gulf Travel Retail at an RRP of US$28.99. The Gulf Travel Retail launch will be followed by Americas Travel Retail in February, Europe Travel Retail in March and Asia Travel Retail in August.

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