The company will represent the brands for the domestic and travel retail channels in Latin America and the Caribbean, and in North America Travel Retail.
“Amaro Montenegro and Aperitivo Select are high-quality products with compelling stories to tell. Both brands are growing fast within their dynamic categories, and complement Actium’s Beverage high-end portfolio. We are excited to start this partnership with Gruppo Montenegro,” says Daniel Bras, director of Actium’s Beverage Division.
Established in Italy in 1885, Amaro Montenegro is the first player within its category in Italy, and has experienced rapid growth in the U.S. in recent years, fueled by the growth of the high-end cocktail trends.
Aperitivo Select, created in Venice in 1920, was the base liquor used for the original “Spritz.”
In more Actium news, the company has opened an office for its Beverage Division in Mexico City, led by Louis Chaignaud (ex-Pernod Ricard) as Mexico Country Manager with full responsibility for the development of the company’s Beverage portfolio in this market.
Actium’s structure in Mexico also includes Alexis Uribe (Ex-Diageo) as Brand Manager for Rare Whiskies, and Paula Cerdeira (Ex-Brown Forman) as Brand Ambassador for RumChata. Both Uribe and Cerdeira report to Louis Chaignaud.