Actium to manage Americas business for select Emperador spirits brands

Fundador Miami-based Actium Group has announced that it will manage the Americas business for the portfolio of brands recently purchased by Emperador Inc. from Beam Suntory, which includes Fundador, the Philippines’ best-selling premium imported brandy, Terry Centenario, Spain’s #1 selling brandy; Tres Cepas, the #1 brandy in Equatorial Guinea, and Harveys Sherry, including Bristol Cream.
Beginning June 1, Actium will manage these brands for Latin America (Domestic and Travel Retail), Caribbean (Domestic and Travel Retail) and U.S. Travel Retail.
“We are excited to incorporate in Actium’s portfolio and represent for all Latin America, Caribbean and US Travel Retail the brands recently bought by Emperador, owners of Whyte & Mackay, from Beam Suntory. While some of the brands already have a considerable existing business in the region, we believe that there are clear opportunities to develop the portfolio further with additional focus given by Actium’s team, who manages a premium yet selective list of brands, and fueled by the new ownership, for whom some of the acquired brands are strategic. Emperador’s strength in the brandy category will surely be an asset towards the future development of Fundador and Terry Centenario, and the company’s experience in brand development will also benefit Harveys, the #1 selling Sherry in the UK, which holds an exquisite range of quality wines, including the world’s Sherry top seller Bristol Cream,“ says Daniel Bras, director of Actium’s Beverage Division.
Philippine liquor company Emperador bought the four brands from Beam Suntory in 2015 for $291 million.

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