Premium Motorsports fashion brand Alpinestars is launching into travel retail with a range of new and innovative accessories. The new products reflect the company’s unique position that unites high level technology with refined craftsmanship to tailor performance and stylish high-end apparel.
Founded in 1963 by Sante Mazzarolo in Italy, the company introduced the first dedicated Motocross boot. It expanded into motorcycle road racing footwear and became the global leader in motorsports high performance footwear technology.
In the 1990s, the company launched an auto racing technology program in Formula 1 and branched out to all types of technical protective gear for motor-cycling.
Alpinestars has also been a pioneer in the development of electronic airbag technology for motorcycling, and developed flame and heat resistant Nomex suits, footwear, gloves and underwear used by Formula One and NASCAR drivers.
Capitalizing on its world brand recognition and the popularity of Motorsports in high-end lifestyle, Alpinestars travel retail accessory range will include watches, electronic speakers and bluetooth head-phones featuring the latest technology in noise reduction. Also quality leather accessories such as wallets and luggage, plus a range of fragrance products based on the classic and rich Alpinestars DNA.
Debuting in Cannes, the company will have an Alpine-stars Audi Q 7 available to take guests from the Palais to its Azure Suite at hotel Gray d’Abion and invites Exhibition goers for cocktails at the suite daily 4-6pm