Hershey’s Amy Wilson has been promoted to Team Lead Europe and Strategy for World Travel Retail. In this role, Amy will lead Hershey’s travel retail expansion in Europe, which is the largest confection market in travel retail and offers significant growth potential for Hershey over the next few years. The promotion was announced by Steve Bentz, General Manager World Travel Retail & South American Exports.
Wilson has more than 12 years of experience with The Hershey Company including various roles of increasing responsibility within the Global Supply Chain and Category Strategy and Insights organizations. Most recently, Wilson was the Manager of Category Insights and Retail Excellence for Hershey World Travel Retail.
Marina Steel, Business Manager Europe will be reporting directly to Wilson.
Wilson’s insights-driven approach to collaborating with retailers will be a significant asset to growing Hershey’s travel retail business and the confection category in this important channel, says the company. Her expanded responsibilities will include strategy development, leveraging actionable insights to grow the category and building business partnerships to drive growth in Europe travel retail.