Pernod Ricard Travel Retail created an exciting Absolut Adventure pop-up at the beginning of November at Las Vegas International Airport that featured inter-active elements and drove passengers to the nearby Dufry duty free store.
The Absolut pop-up featured a photo booth, tastings, and a special Absolut promotional price.
“The pop-up encouraged passengers to share their Las Vegas adventure with Absolut with our photo booth. The activation included a photo experience via a photo booth with social media access under #AbsolutAdventure. Travelers could capture their Absolut moments to share with their networks,” Andre Pranckevicius, Pernod Ricard Travel Retail Americas Marketing Activation Manager told TMI.
“In addition, a world map featured Absolut magnets to capture their trip. Travelers could also sample Absolut Mule and Absolut & Soda cocktails. Each of the cocktails requiring only two ingre-dients, making them fun and easy for consumers to learn and recreate.”
Passengers who made a social media post could win an Absolut magnet and those who purchased two Absolut bottles could win an Absolut t-shirt. The activation also included a special Buy 2 Absolut bottles for $35 at the Dufry store.
“Through the campaign, we aimed to connect with travelers by delivering easy to make cocktails and a chance to capture their Las Vegas experience before leaving or when arriving to Sin City,” says Pranckevicius.
Pernod Ricard previously ran this pop-up activation at Miami International Airport.