B-F names Eric Helms head of marketing for global travel retail

Eric Helms, Brown-Forman VP Marketing Director, Global Travel RetailBrown-Forman has named Eric Helms as marketing director for Global Travel Retail, effective April 1. Helms takes over from Tim Young and Jeannine Wise who will shift to other responsibilities.

Young now serves as marketing director for Brown-Forman’s interests in India/Middle East/Africa and the Caribbean/Central and South America. Wise will continue to expand the company’s focus on retail partners around the world as Customer Marketing Director for Global Travel Retail.

Helms joined Brown-Forman in 2014 as North American Marketing Director for Finlandia Vodka and Chambord before taking on the role of Global Brand Director for Jack Daniel’s Tennessee and Fire. Prior to Brown-Forman, Helms held marketing positions with Anheuser-Busch, Diageo, Coca-Cola North America, and L’Oréal. He will continue to be based in Louisville, Kentucky.