Bacardi has expanded its portfolio of super-premium rums with the acquisition of Banks Rum.
The award-winning Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the United States, Germany, United Kingdom, France, Japan, Portugal, Russia, Switzerland, Denmark and Singapore.
Created by Founder and Master Blender Arnaud de Trabuc, and inspired by the travels and discoveries of legendary 18th-century British explorer and botanist Sir Joseph Banks, Banks is blended from up to seven different origins including Trinidad, Jamaica, Guyana, Barbados, Panama, Guatemala and Java. The final blends are aged in previously used bourbon barrels.
Founded in 2008, Banks sells 6,000 cases annually, starting at a suggested retail price of US$29.99.
Terms of the transaction were not disclosed.
