Tang, which was initially launched with DFS at Hong Kong International Airport four months ago, won both Supreme Champion and Gold in the ISC awards for Best Design & Packaging in Travel Retail, announced on July 8.
Aultmore Speyside Single Malt Whisky, which launched in October 2014, won the Drinks Business Award for Best Design & Packaging in Spirits, in a joint award with Stranger & Stranger, the packaging design agency. Inspired by the natural environment around the distillery, the pack features soft black imagery evoking a sense of the location’s foggy weather and helps to create an air of mystery, adding to the mood, says the company.
Bacardi rum received a special commendation from the Drinks Business Awards for the new bottle design presentation, launched in February 2015.
The first packaging update to the rum in more than a decade, the new bottle – still in the classic ‘Georgia Green’ color glass – is slimmer and taller and designed to be easier to handle.