Bacardi GTR wins 4 design awards

Bacardi Global Travel Retail won several awards at recent drinks industry competitions.

Tang, which was initially launched with DFS at Hong Kong International Airport four months ago, won both Supreme Champion and Gold in the ISC awards for Best Design & Packaging in Travel Retail, announced on July 8.

Aultmore Speyside Single Malt Whisky, which launched in October 2014, won the Drinks Business Award for Best Design & Packaging in Spirits, in a joint award with Stranger & Stranger, the packaging design agency. Inspired by the natural environment around the distillery, the pack features soft black imagery evoking a sense of the location’s foggy weather and helps to create an air of mystery, adding to the mood, says the company.

Bacardi rum received a special commendation from the Drinks Business Awards for the new bottle design presentation, launched in February 2015.

The first packaging update to the rum in more than a decade, the new bottle – still in the classic ‘Georgia Green’ color glass – is slimmer and taller and designed to be easier to handle.

Travel Markets Insider © 2017