Beam Suntory has announced the launch of Maker’s Mark 101 – the brand’s first-ever GTR exclusive.
Previously only available at the distillery in Loretto, Kentucky, Maker’s Mark 101 represents Maker’s Mark’s signature bourbon bottled at a higher proof for a bolder taste, says the company.
This limited edition is available exclusively in Travel Retail and features a gold bottle decoration alongside the iconic Maker’s Mark hand-dipped red wax seal, and will be presented in a bespoke carton.
Ed Stening, Global Marketing Director of Beam Suntory Global Travel Retail, says: “Maker’s Mark 101 represents a world first for the brand – an expression exclusive to the Travel Retail channel. Historically, special guests at the distillery were welcomed with the opportunity to sample our signature bourbon at a higher proof. This release allows us to extend that special welcome to travelers around the world, and we are confident that it will be well received in the channel continuing to drive that category growth.”
Maker’s Mark 101 is rich and creamy with spicy fruit and caramel to taste, with a mellow, creamy and lingering mid-palate finish.
With an ABV of 50.5%, Maker’s Mark 101 will be available exclusively in global travel retail for $49.99 beginning in October 2018