Italian winery and distillery Bottega and Swiss chocolatier Lindt & Sprungli Duty Free have launched a new collaborative partnership to promote the joint sales of their bestselling products in the travel retail sector.
The companies have launched a travel retail exclusive gift-set featuring a 75cl bottle of Bottega Gold and Lindt Swiss Masterpieces Pralines in decorative golden boxes.
This new promotion called “Perfect Match” follows the successful collaboration between the two companies at Dubai Duty Free, where customers could purchase a bottle of Bottega Amarone della Valpolicella paired with Lindt Excellence chocolate bars in October 2016 exclusively at Dubai Duty Free.
Launched at the TFWA World Exhibition & Conference in Cannes, the partnership will be featured across a range of duty free and travel retail outlets worldwide.
For this promotion, the two brands developed a dedicated display solution to put the spotlight on this initiative – displays and more support material will be available for travel retail outlets in 2018.
Sandro Bottega, owner and managing director at Bottega, said: “The synergistic union between the best chocolate in the world and our sparkling wines is a “perfect match,” on both the taste side, and the commercial aspect. Bottega and Lindt are both premium brands and innovation leaders in travel retail, with long tradition and great consumer understanding, whose products celebrate pure indulgence and stand for both luxury and the promise of the highest quality.
Peter Zehnder, head of the Lindt & Sprungli global duty free division, said: “We are delighted to be pairing these excellent products in another premium partnership. The partnership will take gifting to the next level, strengthening and emotionalizing the confectionery and liquor categories. The aim of the partnership is to boost non-promotional sales and help increase average transaction value across duty free outlets globally.
“Our Swiss Masterpieces Pralines are an excellent example of the artistry and craftsmanship that is deeply rooted in the creations of Lindt & Sprungli. Paired with the wonderful Bottega Gold we feel we have created an exquisite combination, which will delight customers across the world.”