Brown-Forman reorganization names Farrer to lead Europe; Hinrichs to lead Emerging International

Brown-Forman announced that it is reorganizing the structure of its international business – creating two new groups–Brown-Forman Europe and Brown-Forman Emerging International.

Marshall Farrer, currently head of Developed APAC and GTR, was named President of Brown-Forman Europe and Thomas Hinrichs was named President of Brown-Forman Emerging International. Farrer will join the Executive Leadership Team (ELT) and Hinrichs will continue to serve on the ELT. Both changes are effective August 1, 2020.

“As we seek to deliver balanced geographic growth with competitive routes to consumers, we must have an agile and simplified organizational structure,” said Lawson Whiting, President and Chief Executive Officer, Brown-Forman Corporation. “Thomas and Marshall are innovative and resourceful leaders who reflect the values of Brown-Forman.”

Hinrichs has 23 years of experience at Brown-Forman and is “highly valued for his global mindset and strategic focus and commitment to culture and engagement.” The markets in the Emerging International Division include: Global Travel Retail (GTR); Asia; Australia/New Zealand; Latin America; and Russia/CIS/ Turkey/India/Middle East and Africa.

Farrer brings 22 years of experience to this role as a proven leader of regions and brands, most recently leading Developed APAC and GTR. He brings a unique perspective to both Europe and the ELT as a member of the Board of Directors and as a Brown family shareholder. The markets in the Europe Division include: UK/Ireland; Germany/Czechia; France/Spain/Portugal; Poland; and the greater Europe markets that make up Developing Europe.

Travel Markets Insider © 2020