Campari Group has donated € 1 million to ASST Fatebenefratelli Sacco, a public healthcare institution in Milan, for the Coronavirus emergency.
ASST Fatebenefratelli Sacco is a center of national excellence in the research and treatment of highly contagious and dangerous diseases, which is dealing with patients critically affected by COVID-19. The sum will be used to finance an Intensive Care Operational Unit to hospitalize critically ill patients who have tested positive to COVID-19. It will also supply a negative pressures system equipped with 10 resuscitation kits.
Leigh Irvine, Managing Director Global Travel Retail, Campari Group comments. “The current emergency has necessitated new regulations being imposed on how we all live our lives in the short term. The normal freedoms that we all take for granted, the conviviality of moments with friends and family, so often involving our brands must, for now, be curtailed.
“So we asked ourselves what contribution we could make to society in this hiatus and the result is this initiative to help support Milan, the home of Campari, and the important work that doctors and health workers are doing by funding an ICU unit at the ASST Fatebenefratelli Sacco. We are inviting our Camparistas, customers and consumers to make their own donation too.”