Available to global travel retail ‘Le Rosé’ is a fresh, fruity, delicate rosé champagne, with notes of red fruits – strawberry, raspberry, blackberry and blueberry – balanced by citrus notes, says Lanson.
The Le Rosé Fruit Market gift box is designed to echo the variety of fruits that are tasted in ‘Le Rosé’ Champagne.
To support the launch in global travel retail, Lanson has two high profile promotions planned for this summer.
From May 31 – June 27, Lanson is partnering with Lagardère Travel Retail Group in Paris Airports Roissy and selected Charles de Gaulle T2 Shops, where they have created Lanson ‘Market Stalls’ for tastings of Le Rosé.
Brand ambassadors will offer red fruits food pairing to travelers as part of Lanson’s goal to position the brand at a premium quality level by building a ‘bistronomie’ story around it.
From June 1 to July 31, a special Event Bar at Frankfurt Airport’s T2 Non Schengen Shop in cooperation with Heinemann will also offer tastings of Le Rosé and a GWP of a bottle stopper with every two bottles purchased.
Edouard de Boissieu, head of travel retail Champagne Lanson, comments: “We’re delighted to be able to offer the special edition Le Rosé Fruit Market to global travel retail. The gift box offers a really fresh approach for our cuvées and offers extremely attractive shelf appeal, truly representative of the product inside.
“We are also confident that the HPP’s planned this year with our retail partners will act as a perfect showcase for Le Rosé Fruit Market and Champagne Lanson.
“We know from first-hand experience how important and effective promotions such as this can be and our very grateful to our retail partners for giving us this opportunity.”