Chivas Regal introduced ultra-prestige Scotch whisky Chivas Regal The Icon for the first time in the Americas at an event at Vancouver Airport in September. The inaugural edition of Chivas Regal The Icon is available exclusively in the Americas at Vancouver International Airport’s World Duty Free Group (WDFG) store from September – December 2015.
Chivas Regal The Icon is a blend from some of the rarest and oldest whiskies available and is the pinnacle of the Chivas Regal range, says the company.
The whisky is a blend of whiskies from more than 20 distilleries across Scotland, including some rare whiskies from distilleries now lost forever.
The blend includes the rarest malts from Strathisla, the oldest continuously operating distillery in the Scottish Highlands, and hand-selected single malts from Longmorn and Glen Keith.
“Chivas Regal The Icon is a truly exquisite blend – perfectly smooth with an intense concentration of sumptuous flavors that develop into an exceptionally long, lingering finish. I am proud to present this luxurious expression of the Chivas Regal house style to you,” says Colin Scott, Chivas Regal’s Master Blender, who created the blend.
At 40% ABV in 70cl bottles, and with an RRP of $4,580 (CAD), this luxury Scotch whisky willthen be available in the rest of the region starting January 2016.
“We are delighted to introduce Chivas Regal The Icon to The Americas in partnership with WDFG,” states Guillermo Brea, Brand Director at Pernod Ricard America Travel Retail.
“As the pinnacle of the brand, this exceptional blend represents a new expression in luxury whisky which will continue to impress whisky connoisseurs.”
“We’re excited that our customers at Vancouver International Airport will be the first in the region to access this unique, fine whisky,” says Jose Manuel Slater, Liquor Category Manager – International, World Duty Free Group. “An interesting and prestigious product range is core to our retail offer and Chivas Regal is a partner that shares our passion and commitment to providing an exceptional experience for our global customers. We are confident that this exquisite whisky will delight connoisseurs and novices alike.”
A limited number of bottles of this Scotch whisky will be produced each year. Chivas Regal The Icon is presented in a hand-blown crystal decanter created by expert craftsmen at Dartington Crystal. Green glassware, an homage to the original Chivas Regal botte, is etched and finished with precision crafted metalwork and adorned with a signature luckenbooth stopper, a traditional Celtic symbol of love.