The name change does not affect the Coach brand itself, but only the name of the corporate entity that owns the coach brand, as well as the Stuart Weitzman brand and Kate Spade & Company.
Victor Luis, Chief Executive Officer of Coach, Inc., said, “We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation.
“Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs within the very attractive and growing $80 billion global market for premium hand-bag and accessories, footwear and outerwear. At the same time, our brands are also built upon the shared values of optimism, inclusivity and innovation.”
Luis says that the name Tapestry “speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values.”
With the Tapestry name, Luis says that the company is “es-tablishing a strong and distinct corporate identity, which enables our brands to express their individual personalities and unique language to consumers.”
To learn more about Tapestry, please visit www.tapestry.com.