New York-based Coach announces the launch of Coach x Selena Gomez, a new collection in partnership with the actress and singer. Featuring the Selena Grace, a bag designed by Selena in collaboration with Coach Creative Director Stuart Vevers, the offering also includes small leather goods and accessories available for a limited time.
The Selena Grace, a double-handled carryall that reflects Gomez’s effortless all-American style, features personal touches such as a hangtag bearing her signature and a story-patch sewn inside with her empowering message: “To be you is to be strong.” The bag is further customized with “Love yourself first” in Selena’s handwriting—a phrase inspired by one of her tattoos—embossed onto the base of the bag.
“It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” says Vevers. “When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.”
The Coach x Selena Gomez collection will be available in select Travel Retail Coach stores beginning September 1, 2017.
Coach, Inc. is a New York-based house of modern luxury lifestyle brands. The company’s portfolio includes the Coach, kate spade new york, and Stuart Weitzman brands.