Coach unveils new airport shop concept

COACH-logo-2013-png-1New York accessories and lifestyle designer Coach, Inc. has unveiled the company’s next generation retail concept in airport shops around the globe, opening new shops in Chicago O’Hare International Airport, Terminal 3; Ninoy Aquino International Airport, Terminal 1, Metro Manila, Philippines; and Macau International Airport, Macau.

The new store design was developed by Coach Executive Creative Director Stuart Vevers, in partnership with Studio Sofield’s designer and president William Sofield. The concept places a premium on contrasting textures and luxe materials.

The new retail concept is viewed as an important step in Coach’s strategy to replicate the Coach in-store experience in its airport shops. Coach currently has more than 120 airport shops.

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