It is now official. Leading B2B beauty event Cosmoprof North America is launching a Miami edition in 2024. The inaugural show will take place January 23-25 at the Miami Beach Convention Center. Organizers expect the show to attract as many as 20,000 visitors over the three days, 40-50% of which will be international.
Show organizers and Miami Beach City officials commemorated the signing of the contracts with a celebration at the Miami Beach Convention Center on January 5, 2023.
The event was hosted by Informa Markets, BolognaFiere USA, and the Professional Beauty Association (PBA), the event organizers, along with representatives of the Greater Miami Convention & Visitors Bureau (GMCVB), and City of Miami Beach Mayor Dan Gelber.
Cosmoprof North America’s decision to expand its leading B2B trade show to Greater Miami and Miami Beach represents a pivotal moment in bridging the gap between the U.S. and Latin America beauty industries.
Maria Torres, a familiar figure in duty free as head of Beauty Management Group, is working with Cosmoprof North America as resident curator for multicultural-owned brands and beauty.
As a Cuban American, and Latina entrepreneur whose home town is Miami, Torres is well placed to help coordinate the event, which is taking advantage of Miami’s position as the Gateway to South America to focus on the Latin market as well as the East Coast of the U.S.
“The opportunities are endless,” said Torres, speaking at the contract signing.
With more than 30 years in the beauty business working with some of the top names in fashion and luxury, and 20 years as a Cosmo-prof exhibitor, Torres says that “Cosmoprof is the beauty industry’s premier exhibition–it helps brands to present themselves, it helps brands to come in to the market. With the Miami show,
Cosmoprof is in a Latin market, for a Latin market,” she said.
“It is a huge opportunity for all of us, both in Miami and in the United States. The Latina business is huge. It opens the doors to the Americas.”
In 2022, Informa Markets, BolognaFiere, and the Professional Beauty Association (PBA) joined forces to produce an impressive lineup of events in the U.S. beauty market. Informa Markets also recently acquired Premiere Beauty’s Premiere Orlando and its sister shows, and the trade show organizers expect to showcase Cosmoprof North America’s extraordinary customer experience reputation with Premiere Beauty’s top-notch educational approach in Miami.
While Cosmoprof’s West Coast show will remain at the Las Vegas Convention Center, the new East Coast edition will provide a renewed focus on the Hispanic market. This rapidly growing segment in the beauty industry demographic segment has outspent non-Hispanic buyers by more than 13% in the past few years, and demonstrates great interest in personal care products that are natural and environmentally friendly.
Cosmoprof North America draws beauty industry professionals from all over the world and showcases never-before-seen brand unveilings and product launches for hair care, nail care, and skin care.
In 2022, more than 1,100 exhibitors representing all sectors of the cosmetics industry participated in Cosmoprof North America’s Las Vegas edition. Throughout the three-day event, 32,000 retailers, e-commerce, distributors, importers, beauty brands, suppliers, and journalists connected with exhibiting companies to discover new product launches and develop new business opportunities.
“Cosmoprof’s Miami Beach edition will leverage and capitalize on our strategic gateway to and from Central and South America, bringing with it an opportunity for Cosmoprof North America to expand its customer base,”said David Whitaker, President & CEO of the GMCVB.
To learn more about Cosmoprof North America, visit: www.cosmoprofnorthamerica.com
