The launch of DANZKA Vodka in the United States received a prominent boost this month, when the brand sponsored the annual charity holiday benefit for the prestigious Financial Women’s Association (FWA) in New York City on Dec. 5. There DANZKA held an exclusive tasting event with two DANZKA cocktails specially created for the occasion. The event took place at the NASDAQ MarketSite in Times Square, one of the most important financial venues in the world, and home to the CNBC broadcast studios, the major US financial television network.
The event was sponsored by DANZKA brand-owner Waldemar Behn, and CIL US Wines & Spirits (a division of Camus International), the company distributing DANZKA in North America. Members and guests of the FWA enjoyed an exclusive cocktail reception where they got to enjoy the DANZKA Blue Chip* and the DANZKA Ticker Tape**.
“These drinks were specially developed for this event and got their names because we are here in NASDAQ,” comments Rüdiger Behn, Managing Director, Waldemar Behn, GmbH. “What a nice way to spread the message of DANZKA Vodka before the exactly right target audience.”
DANZKA enjoyed prominent signage and promotional support at the event. “I am so proud and thankful to have the chance to sponsor this great event here in NASDAQ, which is a very exclusive venue in the middle of Manhattan, and before this audience of opinion leaders. We had done a similar event in Berlin a few years ago with the same association and the outcome was excellent. We now hope that these industry-leading women in US finance joining us here this evening will recognize DANZKA and spread the message of DANZKA Vodka out to their network of friends and colleagues.”
The NASDAQ launch should also benefit DANZKA’s travel retail business, notes Rüdiger Behn.
“DANZKA’s debut at the NASDAQ MarketSite sends a huge message for our premium vodkas in the duty free world as well, as no other vodka can make this claim. Furthermore, the women joining this event are all frequent fliers so they will recognize the brand in airport stores wherever they travel worldwide.”
The Financial Women’s Association is a non-profit professional organization that acts as a voice for women in the financial community across all industries. It was established by a group of Wall Street women to support the role and development of women in the financial services industry 60 years ago, FWA now numbers more than 1000 members worldwide. Some 85% of the memberships are holding senior positions of power and influence within their companies, which range in size from very large to small firms.
“It was a great event and we were thrilled to have DANZKA drinks specifically crafted and named to go with the theme and locale. You might say that DANZKA Blue Chip and DANZKA Ticker Tape were born on the floor of the NASDAQ. Fabulous fun!!!” said FWA President, Katrin Dambrot.
Alexandra Albu, Sales and Marketing Director of CIL US Wines & Spirits, adds: “It is an absolute pleasure to be here in New York and have the opportunity to work with NASDAQ and this incredible group of professionals. We are delighted to welcome them and present our portfolio of brands which includes not only DANZKA Vodka, but also our mother brand Camus Cognac and a few of our wines and sparkling wines.
“This is a unique opportunity to be in front of such a crowd ofNew Yorkers, one of our primary markets. New York dictates trends worldwide for both on-premise and mixology, as well as what goes on in the industry worldwide.
“It is also a pleasure to be in front of an audience of such pro-fessionals, who travel and will see our brands in duty free and duty paid shops, and restaurants, all over the world.”
The two DANZKA Vodka Cocktails created especially for the FWA Holiday Benefit at the NASDAQ Marketplace by the mixologists at CIL US Wines & Spirits, include DANZKA Blue Chip*, a slightly sweet cocktail made with DANZKA Vodka, Blue Curacao, Orange Bitters and Sparkling wine and DANZA Ticker Tape**, a refreshing, holiday forward cocktail combining DANZKA Vodka, St. Germain, Sparkling Wine and Grapefruit Bitters.