DANZKA Vodka is making its long awaited re-entry into the U.S. domestic market shortly, and has chosen CIL US Wines & Spirits, the American subsidiary of independent and family-owned Camus Wines & Spirits, as importer and supplier for the market.
“We are thrilled to lead the effort to welcome DANZKA Vodka back to the U.S.,” said Jean Denis Voin, executive vice- president, CIL US Wines & Spirits. “It is a great liquid and a brand which never had the kind of aggressive focus and attention that we are prepared to devote.”
DANZKA Vodka, launched in Copenhagen, Denmark 25 years ago its unique, inconic aluminum bottle, is a smooth aromatic Scandinavian- style vodka made using a combination of pure demineralized water, 100 percent whole-wheat grain, continuous six-column distillation, and a triple-filtration system.
In 2004, the brand was acquired by V&S/ The Absolute Spirits Company and launched in the United States. In 2006, the brand was sold to Belvedere SA and in 2013 DANZKA Vodka was purchased by third-generation German family-owned Waldemar Behn GmbH. ,
Waldemar Behn – which is headquartered in Eckernförde on former Danish territory in the most northern part of Germany — says it plans to focus on the unique values of the vodka brand.
“From the onset of our relationship with the Camus team, we have felt a shared respect for tradition and handcrafted quality,” said Rüdiger Behn, Managing Director, Waldemar Behn, GmbH. “Both of our portfolios have been guided by generations, and we are confident that the CIL US team is ideally suited to help us prove that DANZKA Vodka is more than a cool package.”
DANZKA Vodka will initially be launching in New York, New Jersey, Massachusetts, Florida and Illinois in mid-2016, with an aggressive rollout continuing into 2017 and will be supported nationally with print advertising, on- and off-premise POS, public relations and events.
In the U.S., the DANZKA portfolio will include DANZKA 40%, as well as the Citrus, Cranraz and Apple flavor varieties, available in two sizes: 750 ml and 1liter; a 1.75L will be added later in 2016.
DANZKA Vodka was recently awarded the Gold Medal at the 2016 San Francisco World Spirits Competition.
Connected with DANZKA’s US launch, Behn continues to support the brand in travel retail through a program with Dufry in June in Chicago, Houston, Newark, Seattle and Las Vegas (through Dufry’s Nuance store).