Delta Air Lines in partnership with Los Angeles World Airports (LAWA) and the City of Los Angeles unveiled the completion of a three-year terminal-wide $229-million refurbishment of Los Angeles International Airport’s Terminal 5 last week on June 10.
The Delta refurbishment includes four additional security screening points, an expanded ticketing lobby, a new baggage claim, and Delta’s first exclusive check-in area, called Delta ONE.
Delta ONE at LAX provides a premium check-in experience that includes a dedicated curbside entrance, leading to a private, modern check-in lounge with personalized luggage check, high-design atmosphere, and a refreshment bar. Customers also access a dedicated security checkpoint directly from the Delta ONE at LAX lounge.
Additionally, Delta opened a renovated Sky Club; new restaurants and shops that feature celebrity chefs and retail brand names that reflect the cuisine, culture and lifestyle of Los Angeles.
In coordination with these completed enhancements, Delta is launching a new integrated marketing campaign customized to Los Angeles — dubbed “LAX to LUX”. The centerpiece of the campaign is LAXtoLUX.com, a digital hub where customers can learn more about Delta’s premium offerings in LAX from curb to claim.
Delta’s seat capacity in Los Angeles has increased more than 100% since 2009, and the airline has significantly expanded its Los Angeles network over the last year, adding service to new destinations including Shanghai, China, which launches July 9, and increasing the number of flights to destinations it already serves, including New York-JFK, to which Delta will add a ninth daily nonstop flight from LAX in August.
