Barcelona fashion brand Desigual has been recognized by New York LaGuardia Airport Terminal B master retail developer Marketplace Development as Best New Concept 2015 during the 10th “Quest for the Best” annual awards brunch.
The 74sqm LaGuardia store – opened in June 2015 –is the latest milestone in its drive to make Desigual’s colorful and innovative approach to fashion a fixture in the US travel retail channel. Working in close partnership with its retail partners in the region, Desigual has mono-brand boutiques with Dufry Group (Dallas and New York LaGuardia), Airest (Pittsburgh), and WDFG (Miami). LaGuardia Airport’s Terminal B is the largest of the four terminals at LaGuardia and serves approximately 14 million passengers annually.
Desigual is an international fashion company founded in Barcelona in 1984. It is defined by its unique way of interpreting fashion and life, with original, upbeat and colorful designs based on positive values such as creativity, fun and the celebration of difference. The company is currently present in over 100 countries through 16 sales channels and over 500 of its own stores, 7,000 multi-brand stores, 2,700 concessions in department stores and over 11,000 new-category points of sale.