Duty Free Americas last week opened the doors to its major shopping and entertainment complex in the city of Rio Branco in Uruguay.
A unique proposal in the region, the free shop is operating under the name Panda Free Shop, as part of the new Rio Branco Shopping.
The Shopping center also comprises several commercial premises, including a pharmacy, optics store and a money exchange.
It also has the only national and international bus terminal in the area as well as an open promenade with gardens and playgrounds, a food court and a car park with capacity for 700 vehicles.
Two large entertainment rooms for children and adults will soon join the entertainment activities. It also offers amenities such as a Wi-Fi zone, a children’s area and the only Gaming Zone on the border.
Themed retail
Each area of the Panda Free Shop will operate under a specific theme and the store includes a beautiful cellar for high-end wines.
Part of the rich and inviting wine cellar featured in DFA’s new Panda Free Shop in Rio Branco, Uruguay. The cellar houses one of the best selections of high-end wines in the region, says DFA.
A food and drink area will provide a gourmet experience, stocked with chocolates and sweets, more than 25 brands of beers from around the world, premium whiskeys and single malts and the largest variety of wines from across the border.
Fashion, accessories and beauty
Panda Duty Free also carries the latest collections of exclusive brand clothing, including Tommy Hilfiger, Desigual, Polo Ralph Lauren, Under Armor, Nike and Calvin Klein. In addition, there will be a wide range of high quality garments at affordable prices in 2,000 square meters of space which will include clothing from America Today, the line focused on teenagers, Harvard and the Royal County of Berkshire Polo Club.
Accessories will also take pride of place with personalized spaces dedicated to brand name optics and watchmaking such as Michael Kors, Diesel, Citizen, Guess, Swatch, Invicta and Tommy H and an exclusive high-end area that includes Montblanc, Bvlgari and TAG Heuer.
Perfume and cosmetics include Lancôme, Dior, Chanel, Carolina Herrera, Bvlgari, Armani and NYX makeup. A 60-sqm Victoria`s Secret lingerie boutique will carry panties, apparel, beauty items and accessories. 
Toys and electronics to kitchen and custom furniture
Shoppers will find children’s items from baby accessories to inflatable pools and an immense variety of games and toys such as Lego, Hasbro and Mattel, as well as a fun corner dedicated exclusively to Disney, where they can find backpacks, lunch boxes and more games.
A complete electronics sector will offer technology lovers space with tables so that they can experience notebooks, cell phones, tablets and smart watches. Brands on offer include Apple, JBL, Marshall, Bang & Olufsen and Bose.
The store will allocate 720 sqm. to bazaar items, kitchen and custom furniture by Cuori, Magefesa, Pasabache and Joseph, a signature that will only be found in Panda Free Shop.
In addition, the store will offer an area exclusively dedicated to camping products from Shimano, Shilba, Gamo, Muela, Trento, Opinel, National Geographic, Bestway and Intex.
Added to this will be tools from the Good Year, Milwaukee, Bahco and Goldex brands.
Hotel to come
In a strong commitment to the development of the area, Rio Branco Shopping will have a hotel with 80 rooms in the second stage of development.
