The respected travel retail executive headed Nuance Group as president and 2004 and 2014, when Nuance was sold to Dufry. He then joined Korean travel retailer Shilla Group in March 2015, after Shilla announced it was acquiring a minority share in DFASS. Graziani was brought in as Vice Chairman of the joint venture with DFASS.
Graziani’s new appointment came just a few days after the news that DFASS and Shilla Group had agreed to pull out of the joint venture that would have given Shilla 44% of DFASS.
DFASS owner and Chairman of the Group Benny Klepach stated: “In the last 15 years I have been partnering with Roberto in different opportunities and we developed a very strong relationship that goes beyond our professional interests. I’m, therefore, very pleased we were able to partner to further develop the global DFASS business.”
Graziani reports to the Board of Directors, chaired by Klepach. All of the Group’s functions are directly reporting to him.
Graziani added: “I’’m pleased to have the opportunity to further develop my partnership with Benny and proud to have his full trust in driving his own business into the future. I sincerely hope to be up to his expectations.”