DFS and Parfums Christian Dior launch DFS x Dior Summer Party globally

DFS Group has partnered with Christian Dior Parfums to present the DFS x Dior Summer Party pop-up experience taking place from July 1-31 to celebrate the arrival of summer. Kicking off in T Galleria by DFS, Macau, City of Dreams, the exclusive pop-up will then travel across DFS’s global network of retail stores, including in T Galleria by DFS, Hawaii and in DFS, Los Angeles International Airport.

The DFS x Dior Summer Party offers customers the opportunity to create unique memories of the season with exclusive products and colorways, including Dior’s signature shade of pink.

“DFS is proud to partner once again with Parfums Christian Dior, with this exclusive Summer Party concept,” said Christophe Marque, Senior Vice President Beauty at DFS Group. “We aspire to tantalize our traveling customers’ senses, and this beautiful pop-up is a perfect example of our commitment to combining exclusivity and entertainment with world-class brands.” 

“Parfums Christian Dior and DFS have always shared a powerful synergy when it comes to providing excitement and innova-tion to our customers,” said Leonardo Ferracina, Dior Travel Retail Director Hong Kong, Macau, Korea, SEA.

“Our exclusive Dior Summer Party pop-up for DFS is an indulgent start to an exciting and vibrant Summer, enriched with the signature of our Dior products.”

The Dior Summer Party pop-up will travel across DFS’s global network of retail stores, including in T Galleria by DFS, Hawaii and in DFS, Los Angeles International Airport, beginning July 1.

Dior Summer Party

The DFS x Dior Summer Party pop-up is a fun, bright and playful wonderland where passengers can take a seat at the Dior Summer bar to enjoy complimentary Make-up and Fragrance consultations from Dior’s Make-Up Artists. Customers can discover the Dior Lip Glow Trio Set in three of the Maison’s most popular colors, exclusive to DFS.

Guests are encouraged to customize a live photo polaroid and write a personalized postcard, while being entertained by a curated music playlist.

Lucky guests will also have the chance to snag a limited-edition Dior Summer Party bracelet at a Claw Machine and also stand a chance to win a DFS x Dior Exclusive gift with purchase of a Glow Trio Set in three of the Maison’s most popular colors, exclusive to DFS.

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