DFS Group (DFS) held its largest beauty festival – First Class Beauty by DFS – in key outlets this month, highlighting more than 50 beauty brands in 13 destinations.
Participating locations included 18 DFS airports and downtown Gallerias in Abu Dhabi, Auckland, Bali, Guam, Hawaii, Hong Kong, Jakarta, Los Angeles, Macau, Okinawa, Saipan, Singapore and Sydney.
DFS’ offering of beauty experiences, events and promotions was kicked off on Sept. 5 with a gathering of influential beauty and travel experts in Hong Kong.
Winnie Park, Executive Vice President, Global Consumer Marketing, DFS Group said, “First Class Beauty represents our philosophy of beauty and lifestyle, inspired by the joys of travel. We at DFS believe that looking good is always associated with feeling good, which is why First Class Beauty is about discovering and experiencing the best in cosmetics, skincare and fragrances.”
To celebrate the launch of First Class Beauty, DFS hosted a First Class Beauty Panel made up of blogger and style icon Nicole Warne, Miss Universe Japan Miyako Miyazaki and celebrity makeup artist Perry Liu, who led a discussion on beauty and travel.
From the discussion, Nicole Warne, Perry Liu and Miyako Miyazaki interpreted the key beauty trends for the Fall/Winter 2014 season, and presented three looks inspired by the culture, people and environment of three iconic destinations: Sydney, Hong Kong and Hawaii.