DFS to launch TR exclusive Jack Daniel’s in five cities

100_PROOF_BOX_SignaporewebDFS Group has partnered with Brown-Forman Global Travel Retail to create a travel retail exclusive Jack Daniel’s range inspired by five iconic destinations.

Travelers will be able to purchase the bottles, which were specially selected from a 100 Proof Barrel, beginning in September 2017 in DFS stores in international airports in Singapore (SIN), New York (JFK), Los Angeles (LAX), San Francisco (SFO) and Honolulu (HNL).

The city-themed bottles will contain Jack Daniel’s 100 proof Traveler’s Exclusive Single Barrel Tennessee Whiskey and are adorned with special medallions featuring quotes or witticisms associated with Mr. Jack or the whiskey he created. JFK, SFO and HNL will have approximately 240 of the 750 ml bottles – the typical content of a Jack Daniel’s barrel. SIN and LAX will have considerably more. Each bottle comes in a custom labeled gift box.

This is the first time DFS and Brown-Forman Global Travel Retail have partnered for a Personal Collection selection of the 100 Proof Traveler’s Exclusive product.

The travel retail exclusive was developed in collaboration between DFS Group’s wines and spirits merchandising team and Jack Daniel’s Master Distiller Jeff Arnett to identify the perfect barrel of Jack Daniel’s to reflect the reputation and personality of the five international cities.

Travel Markets Insider © 2017