Diageo Global Travel has launched Johnnie Walker Blue Label Ghost and Rare Port Ellen, the second in a series of special editions which contain ‘ghost’ whiskies and other rare whiskies from the Johnnie Walker Blue Label reserves.
The limited edition is named for the Islay single malt, Port Ellen – a ‘ghost’ distillery that shut its doors in 1983.
Johnnie Walker Blue Label Ghost and Rare Port Ellen follows the release of Johnnie Walker Blue Label Ghost and Rare Brora last year. Each edition in the series features a whisky from distilleries whose spirit lives on in their dwindling stocks, says Diageo.
Interactive retail activations in selected airports will educate travelers on the origins of Johnnie Walker Blue Label Ghost and Rare Port Ellen, including holographic and LCD lighting displays.
A personalized gift wrapping service will offer a calligraphy style hand-written note inspired by the scripted ‘ghost’ distillery names found on the bottle.
Johnnie Walker Blue Label Ghost and Rare Port Ellen is available globally and in select airports at a RRSP of 300 GBP/US$399 for a 1L bottle. Each bottle in this special release is individually numbered.
