Diageo GTME launches new Zacapa Edición Negra rum in travel retail

zacapasmallDiageo GTME and Ron Zacapa have introduced a new Edición Negra rum in travel retail stores around the world.

Inspired by traditional Mayan rituals, the slow-aged artisanal rum is a “true expression of Guatemalan heritage and culture.”
Zacapa Edición Negra is aged in double charred American oak casks, which creates a dark rum with a smoky intensity.

The new Zacapa edition showcases a different Zacapa palette stepping away from the sweet butterscotch notes identified in Zacapa 23, to create a unique and remarkable chocolate taste.

“In our quest to provide travel retail customers and shoppers with new and different drinking experiences, the Diageo GTME team is thrilled to introduce Zacapa Edición Negra – a truly exciting innovation in the luxury rum category,” says Peter Fairbrother, Marketing Director of Diageo GTME.

“Delivering a bolder, new flavor inspired by the powerful, natural landscape of Guatemala, Zacapa Edición Negra is the perfect choice for the rum connoisseur, as well as those travelers looking for something very special.”

Zacapa Edición Negra comes in a slender bottle, complete with the distinctive Zacapa Petate band – this time in sleek black, and is encased in a lavish ebony canister.

Each aspect of production was overseen by Master Blender Lorena Vasquez. Zacapa Edición Negra is priced at EUR70 for a 70cl bottle.

 

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