Diageo Global Travel has announced the launch of Johnnie Walker Island Green, a blend of single malts, as a travel retail exclusive from July 2016.
Johnnie Walker Island Green captures the distinctive style of individual mature malts from the four main whisky regions of Scotland with added prominence given to island malts.
“The launch of Johnnie Walker Island Green is a true game-changer for the Scotch Whisky category in travel retail. For the first time ever, we are able to offer our customers an exclusive blended malt whisky from the biggest spirits brand in the channel, strongly supported with the backing of Johnnie Walker investment and marketing activation,” says Doug Bagley, Managing Director of Diageo GTME.
Johnnie Walker Island Green will be available exclusively in travel retail outlets globally from July 2016 retailing at $60USD (RRSP) for a 1L bottle.
