Following successful trials at Geneva, Zurich and Heathrow airports late last year, Dufry has reached agreement with the United Nations in Geneva to continue to raise awareness of the 17 Sustainable Development Goals (SDGs), as part of a campaign called #YouNeedToKnow.
This project aims to inform 2 billion people by the end of the year about the importance of these 17 goals and how each of us can contribute towards a more sustainable and fairer world, by just making small changes in our day to day lives.
Dufry, present in 63 countries and supported in many locations by its airport partners, is using its global network of stores to give prominent space and visibility to the campaign. Starting this month (July), Dufry will roll out the campaign across 80 airports, a list that continues to grow.
Using a variety of mechanisms from print to digital, Dufry has designed creative advertising campaigns and engagement activities to bring home to passengers the importance of the 17 SDGs.
Dufry CEO Julián Díaz comments: “With over 29,000 colleagues and a footprint in 63 countries, we have a responsibility to ensure that we contribute to a better and more sustainable world for future generations.
“With over 2.5 billion passengers using the airports at which we operate each year, we have a unique opportunity to work with our airport partners to convey this message to a wide audience of all ages, cultures and nationalities.
“Through this partnership, we want to play our part in raising awareness of the development goals set by the UN and ultimately to motivate people to take responsibility and immediate action.”
“People around the world need to know about the global goals and how each and every one of us can do something to be part of the solution in creating a safer, friendlier and healthier planet for all its inhabitants. It is up to us to spread the word around the world. This is our only home,” says Michael Møller, Director-General of UN Geneva.
More information about the campaign can be found at www.youneedtoknow.ch