Regional travel retail distributor Duty Free Dynamics has debuted in the Apparel category with the introduction of the New Era headwear brand. DFD will be representing the brand in the travel retail channel of Latin America and the Caribbean.
New Era is a fast-moving apparel accessory brand featuring sports caps with logos of the most famous teams — part of today’s “athleisure” urban fashion.
From its beginnings in Buffalo, N.Y. as a small headwear products company, New Era evolved to become a global premier lifestyle brand. It is the only brand in U.S sports history to have exclusive on-field, sideline and on-court head-wear rights for the MLB, NFL and NBA leagues.
New Era’s handmade core products for travel retail include the 59FIFTY—the brand’s flagship style and an icon in sport and street culture, and the9FIFTY, which has the shape of the 59FIFTY, but with an open back.
For a more fitted look, DFD has also incorporated the versatile 39THIRTY with a custom stretch-fit and the 9FORTY, which fits most head sizes and is available in different closure types.
DFD’s footprint strategy to attract travelers to the New Era products is to create premium visual merchandising executions, within a select network of partner operators.
“The opening of the Apparel cluster strengthens our diversity of categories and our relevance as regional distributors of lifestyle brands for the travel retail channel. We are pleased to partner with New Era, incorporating such an iconic and historic brand. This enables our current and future partner operators to offer these popular caps to sports enthusiasts and trendy travelers who want to express their personal styles,” said Gregory Secret, Category Manager for Footwear & Apparel at Duty Free Dynamics.“This strategic partnership with Duty Free Dynamics, establishing New Era’s presence in the travel retail marketplace of Latin America and the Caribbean, will surely lead our company into a next chapter of growth and success. We are very excited to be part of DFD’s brand portfolio,” said Diego De La Torre, LATAM Director for New Era.
Note: The fourth-generation, family-owned New Era company headquartered in Buffalo, N.Y., is marketed and distributed in over 125 countries through its affiliate offices in London, Tokyo, Paris, Hong Kong, Mexico City, Sao Paulo, Cologne, Shanghai, Barcelona, Seoul, Melbourne, Toronto and Bologna.