With Bally, Duty Free Dynamics expands its luxury lineup with the new product category of Leather Goods & Accessories. DFD is introducing Bally’s full line of products, which it will distribute throughout the travel retail channel of the Americas.
DFD has been successfully managing luxury brands, as exemplified by some of the widely recognized luxury watches in its portfolio, such as Oris and Frederique Constant.
To ensure ultimate visibility, Duty Free Dynamics’ strategy is to establish Bally stand-alone boutiques and shop-in-shop concepts in the most prominent locations. In some cases, DFD will adapt to the operators’ available spaces to create unique and personalized environments.
Founded in 1851, Swiss luxury brand Bally designs exquisitely crafted footwear in the finest leathers, and today remains a market leader.
The craftsmanship ingrained in Bally’s DNA is confidently displayed through leather work and advanced fabric printing techniques in shoes, bags and accessories that keep fueling the brand’s growth, says the company.
Bally’s travel retail assortment for men includes shoes and accessories such as crossbody bags and wallets. Bally’s casual but sporty look features the iconic Bally Stripe branding. The collection also involves elegant belts.
For women, stylish tote bags, handbags and shoulder bags are available in practical silhouettes, in addition to Bally’s iconic, square Janelle buckle shoes.
“DFD’s partnership with Bally represents an important breakthrough in our ongoing business development strategy to grow our luxury brands portfolio. We are excited to have started this journey with Bally, as its remarkable trajectory and world-wide recognition certainly promises a huge potential in the Americas’ travel retail channel,” stated Gregory Secret, Category Manager for Leather Goods at Duty Free Dynamics.
Bally has over 320 retail stores and 500 multi-brand points of sale spanning across 60 countries worldwide.