Panama-based Duty Free Dynamics, which has positioned itself as a Master Franchiser of premier lifestyle brands for the Travel Retail Channel of the Americas, continues to grow by focusing on expanding its non-traditional product categories.
ELECTRONICS: After the successful introduction of the “revolutionary” Aftershokz headphones —which garnered tremendous attention at the Summit of the Americas in Orlando earlier this year– DFD is now complementing this category with Sonos, one of the world’s leading brands in the field of speakers.
“Inventors of a multi-room wireless home audio system, Sonos has become the mecca for seekers of an unparalleled sound experience, delivered in a setting of aesthetics and simplicity of use,” comments Nicolas Dobry, CEO – Duty Free Dynamics.
FOOTWEAR: Along with California’s TOMS, widely recognized for their products as well as their philanthropic leadership, DFD has also incorporated the ECCO and Teva brands into this category. Denmark’s ECCO is a global leader in innovative comfort footwear for men, ladies and kids.
First created in the Grand Canyon, the Teva signature sport sandals is impacting trends worldwide, says Dobry.
WATCHES: DFD’s flagship product category now includes the Frederique Constant brand. “These classical Geneva watches, defined by optimal design and precision, are aimed at enthusiasts sensitive to reasonably priced high quality, while keeping up with trends and personal preferences,” says Dobry.
“In 2019, DFD re-structured its team with the creation of a new position: Brand Manager / Business Developer (BM/BD). This new internal structure allows us to increase the integration of new brands in each category of its portfolio. Our goal is to offer the trade a comprehensive range of brands per category, with complementary products covering different segments of price points,” said Nicolas Dobry, CEO – Duty Free Dynamics.
“Our team will be hosting clients and potential partners at the Cannes Travel Retail Summit, where DFD will be showcasing its complete Brand Portfolio. Our ample showroom –200 square meters– located directly across the Palais des Festivals, includes a private suite for meetings in a relaxed atmosphere,” he adds.
To learn more about DFD or to book a meeting in Cannes, between Sep 29 – and Oct 4, please contact firstname.lastname@example.org