This week the innovative company has unveiled its first brand in the Writing & Arts category, with the announcement that it has added Faber-Castell products to its portfolio.
Faber-Castell is one of the world’s oldest, largest and most recognized manufacturers of high quality products for writing, drawing and creative design, says the DFD announcement.
Through its “Companion for Life” portfolio, Faber-Castell offers children and adults a wide array of innovative products that promote fun and creative experiences. It includes the “Playing & Learning” category – for kids from 3 to 12 years old – aimed at stimulating children’s natural creativity and “Art & Graphic,” which is held in high esteem by hobby painters and professionals alike.
Duty Free Dynamics will be distributing a select assortment of these product lines within its extensive network of Travel Retail partner operators throughout the entire continent of the Americas, featuring the best-selling “Polychromos” artists’ color pencils and sets.
To cover all levels of demand, DFD says that it is introducing the Faber-Castell brand in multi-category and stationery stores with products ranging from personal use to gift items for all ages, as well as in toy shops, complementing DFD’s Toys portfolio.
“We are thrilled to partner with such a historic and innovating brand as Faber-Castell. It strengthens our product offering, allowing us to significantly expand our reach in the region and deliver new experiences through our partner operators,” stated Tatiana Pinto, DFD’s Category Manager for Writing & Arts.
Over the past few months, DFD has also introduced Swiss luxury brand Bally to its portfolio.
With Bally, Duty Free Dynamics is expanding its luxury lineup with the new product category of Leather Goods & Accessories. DFD is introducing Bally’s full line of products, which it will distribute throughout the travel retail channel of the Americas.
DFD also expanded into the apparel category with the introduction of the New Era headwear brand. DFD will be representing the brand in the travel retail channel of Latin America and the Caribbean.
New Era is a fast-moving apparel accessory brand featuring sports caps with logos of the most famous teams — part of today’s “athleisure” urban fashion, said the company.