The Duty Free World Council is set to launch its first Certification Course. The global duty free and travel retail industry association’s DFWC Academy will announce its first program during TFWA’s upcoming Asia Pacific Exhibition and Conference. The first course will begin in September 2019 with student enrollment commencing immediately.
The launch of the program is a major milestone in DFWC’s efforts to develop standards throughout the industry through training and educational activities.
The DFWC Academy will not only create programs for professionals working in the industry, it will also promote the program outside the industry to encourage new entrants. All courses offered by the DFWCA will be fully accredited by recognized learning institutions. The Academy plans to develop courses to Certificate, Diploma and Degree standards catering to development needs of people at all levels within the industry.
Frank O’Connell, DFWC President, states: “In response to an acknowledged industry need for Duty Free and Travel Retail specific training and accredited career development, we have created the DFWC Academy and I am very happy to announce the launch of its first program – the Certificate in Duty Free & Travel Retail. I have been greatly encouraged by the positive feedback we have received from the industry while developing this initial course and I have no doubt that the Academy will evolve into a tremendous resource for the industry in the years to come.”
The Academy courses will be developed by a team of academic and travel retail experts working with IIR the (Institute of International Retail), an international organization with global retail and training expertise, which will manage the day to day operations of the academy.
The objectives of the first course are increasing staff retention and conversion rate of passenger to travel retail customer, making it relevant to retail sales professionals, employees from brand companies supplying the industry and promotional agencies staff.
The course will equip the participant with the knowledge and skills to advance in his or her career and achieve a level of excellence in travel retail based on the DFWC Academy set of Indus-try Professional Standards.
Certification will be jointly awarded to graduates by the DFWC Academy and IIR and will be fully accredited by the globally recognized CPD Standards Office (CPDSO).
Representatives from the DFWC Academy will be available in Singapore during the TFWA Asia Pacific show to provide information on its courses and how to enroll.
The DFWC Academy is sup-ported by Dubai Duty Free, Dufry AG and TFWA.
For further information please contact either the Duty Free World Council or the Institute of International Retail:
gerard.murray@dfworldcouncil.com or visit http://dfworldcouncil.com/academy/.
