Edrington Global Travel Retail (GTR) is putting stronger emphasis on its travel retail business in the Americas and has named Juan Gentile, formerly Senior Vice President for Latin America and Travel Retail, to the new role of Managing Director, Americas Travel Retail.
The new organization is designed to provide greater support to retail partners and drive continued growth in the region for its Americas Travel Retail (AmTR) business.
In this role, Gentile will be 100% focused on the travel retail channel, while also leading and supporting a new Global Cruise Development initiative.
Under the reorganization, Jada Portela has been promoted to Regional Director – Latin America & Caribbean, excluding Mexico. Juan Campos, formerly Regional Director – Latin America & Caribbean, has taken over as Managing Director for newly created Edrington Mexico.
In related news, Edrington Travel Retail Americas moved into a new office in the heart of Miami’s business district on Brickell Avenue last month. The new site also houses Edrington’s LATAM team and the South Division domestic team, which covers ten states from Texas to North Carolina.
The Miami office will act as an important hub for the Americas, Gentile told TMI.
In 14 years at Edrington, Juan Gentile has been instrumental in the growth of Edrington’s business, developing The Macallan to become the leading Single Malt in Latin America domestic markets. In 2012 he assumed responsibility for travel retail and was a board member of Edrington WEBB Travel Retail Americas. Gentile played a central role in the 2017 integration of this business within Edrington’s global structure, establishing a fully owned and integrated Global Travel Retail business unit.
According to figures from Cruise Lines International Association, global cruise passengers grew by 20.5% in 2017, with North America (including Mexico) representing almost half (49%) of global ocean passengers.
Anette Mourier will assume the role of Global Cruise Manager, responsible for both the on- and off-premise cruise business. Formerly Marketing Director with WEBB, Anette combines significant experience of on-premise brand building with strong relationships in the cruise line industry.
As part of the reorganization, Lilian Sanchez takes full responsibility for the Edrington portfolio as Head of Marketing for Edrington Americas Travel Retail.
Igor Boyadjian, Managing Director, Edrington Global Travel Retail:
“The Americas region in travel retail is full of opportunity, with major investments in airport infra-structure and improved retail facilities as well as a dynamic and rapidly growing cruise business. By allowing Juan to focus all his experience and expertise on leading our travel retail business and bringing in Anette to develop and execute a tailored strategy for the cruise line business, I’m confident we are in a strong position to grow our brands and strengthen our premiumization agenda in the region.”
Juan Gentile, Managing Director, Edrington Americas Travel Retail:
“I’m extremely passionate about travel retail and believe that an even stronger focus on this channel in the Americas is a crucial step. Edrington has laid out a very bold vision to take leadership of the super-premium spirits category in the Americas, and travel retail has a major role to play in delivering on this vision by driving brand equity and consumer recruitment at iconic, high-profile locations across the region. I’m delighted to wish Jada, Anette and Lilian well in their new roles.”