The company also unveiled a new logo, inspired by the architecture of the archway, which it says is reminiscent of Bologna’s world-famous Portici and the archway of Fondazione Furla.
Furla says that the new logo heralds a new chapter in its long history, with 90 years of Italian heritage and elegance, “always forward looking.”
Those attending the show walked through arches in the shape of the new Furla logo, passing through different worlds.
The idea of the arch can also be seen in the design of the bags in the new collection, which include ‘Furla 1927’, ‘Furla Pillow’ and ‘Furla Piper.’
The highlight of the SS20 collection is the contemporary Furla 1927, the brand’s new “icon bag” presented in a rainbow of colors. It is the first bag that includes the Arch, the brand’s new logo, as a structural element, to underline its brand identity – heritage, identity and craftsmanship.
The ‘Furla Pillow’ is a variation of the ‘Furla 1927’, a crossbody in ultra-soft nappa leather with in a palette of delicate pastel tones and side gussets which increase the bags’ capacity.
The ‘Furla Piper’ bags, an icon-ic Furla style, have been updated with a new font logo and a turn-lock metal detail shaped like an arch. It comes in Ares calf leather, and is available in three shapes, dome, belt bag, or backpack.