Glow on the Go: Shiseido Travel Retail unveils latest make-up innovations

Shiseido Travel Retail has unveiled a new assortment of make-up products from its four prestige brands – NARS, Laura Mercier, SHISEIDO and Clé de Peau Beauté.

Premiering in the first quarter of 2020 in travel retail, the techno-logy-infused offerings – ranging from foundations to colored lip balms and palettes – have been launched in response to the growing traveler demand for make-up that provides a softer, natural look.

Elisabeth Jouguelet, Vice President of Marketing and Innovation, Shiseido Travel Retail, commented: “The make-up segment has become the fastest-growing category within Shiseido Travel Retail and we are committed to accelerating this growth through continuous beauty innovation.

“This glow-enhancing make-up range is a result of blending consumer insights, traveler data and cutting-edge technology and is a reflection of how we fuse art and science in our products. Also, in line with our consumer-centric strategy, we are proud to present a collection that meets the current consumer trend of all-natural beauty; it is truly a compelling and competitive addition to the market that we are confident will meet our travelers’ wants and needs.”

NARS-The limited-edition Afterglow Collection features the Afterglow Lip Balm that hydrates lips and delivers a sheer finish in six new shades; the Afterglow Eyeshadow Palette, which contains 12 high-impact eyeshadows in vivid warm shades; and the Overlust Cheek Palette that features three new gel-to-powder highlighters.

Available from March in Travel Retail Asia Pacific (APAC) and Europe, Middle East & Africa (EMEA).

Laura Mercier – The revitalized Pure Canvas Primers Collection with a water-based, silicone-free formula has been relaunched in five varieties and a Power Primer Supercharged Essence.

These are available only in Travel Retail APAC.

Shiseido– The Synchro Skin Self-Refreshing Custom Finish Powder Foundation is formulated with ActiveForce Technology that resists heat, humidity and motion for a lightweight and natural finish that delivers flawless, buildable coverage that lasts for 24 hours. It is available in eight shades in both Travel Retail APAC and EMEA, and 14 shades in Travel Retail Americas.

Available from March in Travel Retail APAC and Americas and from May in Travel Retail EMEA.

Clé de Peau Beauté – The hydrating Correcting Cream Veil, which is Clé de Peau Beauté’s top-selling product in the Asia Pacific region, is a reformulated primer that protects the skin against damaging environmental aggressors, evens tone and blurs pores, fine lines and dullness, while maximizing a foundation’s finish.

Now containing the enhanced Skincare Tint Balm Formula, the Lip Glorifier offers a beautiful make-up finish while locking in moisture, to make lips look refreshed and glowing, and is available in three new, natural-looking shades – Pink, Red and Coral.

The Radiant Cushion Foundation imparts ultra-fine coverage with a weightless finish and seals in moisture for up to 24 hours, and is now available in a new shade, B00, which is created for fairer skin tones.

This new range of Clé de Peau Beauté products is now available in Travel Retail Worldwide.

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