As part of its 90th Anniversary celebration, Godiva Chocolatier is collaborating with DFS to mount a special event at San Francisco International Airport featuring the work of renowned Belgian artist/illustrator Oli-B. A similar event will be staged at Los Angeles Airport in August.
Godiva, founded in Brussel, Belgium in 1926, is marking its 90th anniversary with a series of celebrations throughout this year, including the launch of a limited edition gift box, Collection Anniversaire, which was designed by Oli-B.
On May 28, Oli-B completed an exclusive work of art at SFO commissioned by Godiva. With its firework-like brilliance and bright colors against a luxurious gold backdrop, the artwork symbolizes the brand’s values of quality and refinement, originality and innovation.
Oli-B put the finishing touches to his unique illustration watched by an attentive crowd of passing travelers. His ‘canvas’ was a set of 36 gold-colored Godiva gift boxes mounted in a two-metre frame in a specially decorated zone in the airside travel retail shop at San Francisco International Terminal.
Travelers were invited to have their photo taken with Oli-B against his artwork, surrounded by display units filled with Godiva chocolates. The artist signed commemorative greeting cards and presented some lucky travelers with mini-ballotins of Godiva chocolates.
A complimentary Oli-B rainbow-colored rucksack was offered as a free gift to each customer who spent over US$85 on Godiva products.
The Godiva 90th Anniversary promotion – along with Oli-B– will next move to Los Angeles International Airport in time for a special event on August 13.