Grab and 3Sixty launch partnership at DFW

Airport e-commerce platform Grab and 3Sixty Duty Free have launched its first retail partnership at Dallas Fort Worth International Airport (DFW). The new partner-ship allows travelers to pre-order from a large range of travel retail products, either for collection in store or delivery to gate via the Grab platform.

Jeff Livney, Chief Experience Officer at Grab, said: “We’re really excited to be venturing into airport retail for the first time with 3Sixty. As travelers return to the sky, it’s vital we provide shoppers with options they feel comfortable with. Some passengers will still prefer to browse a physical store, but there are many who will want the ease of mobile ordering, and the safety and hygiene of a touch-free experience. It’s important we tap into this demand for the benefit of the customer, as well as making it easier for retailers to reach a primarily domestic traveler for the foreseeable future.”

Commenting on the venture, Alex Anson, 3Sixty COO said: “3Sixty continues to innovate and drive omni-channel retail, and our partnership with Grab helps us to achieve our aspirations in this field.

The Grab platform will enable us to combine the best available technology with world-class customer service and safety standards, offering safe alternatives to traditional shopping methods.”

“We are excited about bringing this touch-free retail experience to DFW,” said Ken Buchanan, EVP of Customer Experience & Revenue Management at DFW Airport.  “It enables our customers to explore the very best of the Airport’s retail offerings while also maintaining social distancing. And the convenience of ordering retail from your own mobile phone speaks to DFW Airport’s commitment to elevating the customer experience.”

The Grab program at DFW can be used by both domestic and international travelers, with collection or free delivery and the potential for home delivery in the future.

Grab’s omni-channel capabilities include a mobile marketplace, self-service kiosks and order at table technology provided to airports across the world. Grab was founded in 2014 and launched the mobile marketplace at ATL in 2015.

Travel Markets Insider © 2020