1911 Spirits and Haleybrooke International have entered into an agreement to launch 1911 Spirits in Travel Retail and Duty Free, starting in the USA.
1911 Spirits, which produces vodka, gin, hard cider and wine, is a return to the family business for General Manager Ed Brennan, former DFS Group Chairman & CEO. In his two plus years since retiring Brennan has positioned 1911 Spirits for growth.
“I’m very fortunate to have another opportunity to reposition a great family institution as I did with DFS,” says Brennan.
Haleybrooke International President Patrick Nilson says 1911 Spirits is a unique business located in the Finger Lakes of New York.
“1911 Spirits is a fifth generation family business that has taken advantage of their available apple crop and turned them into a small batch line of spirits and ciders. What’s most impressive is that they are 100% vertically integrated. From ‘tree to bottle’ the ingredients and production are 100% in-house resulting in unique premium-handcrafted products. Their unique approach combined with the growth of hard ciders in the USA provides opportunity in the market, especially with border stores and cruise lines.”
Roger Thompson, VP of Haleybrooke International added: “The US is a great place for us to start because our duty free customers are saying that there is a lot of interest in Americana as travelers returning home from the USA are looking to bring back American products as souvenirs for themselves or for gifting.”
1911 Spirit is a wholly owned subsidiary of Beak & Skiff Apple Orchards. Founded 1911, the property boasts over 350,000 trees and over 20 different varieties of apples and is known as the premium grower of fresh apples and sweet cider in New York State. All of 1911 Spirits products are distilled from their apples and offer distinctive characteristics and an ultra-smooth taste. Their current line of award winning spirits includes vodka, gin, hard cider and wine. For more information visit www.1911spirits.com or contact Ed Brennan at +1-315–677–9138, email@example.com or Patrick Nilson at +1-845-981-7240, firstname.lastname@example.org