The opening celebrates Hudson’s commitment to delivering transformative retail experiences tailored to today’s travelers, says the company. Hudson is a Dufry company that operates more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America.
Located post-security near Gate 10, the state-of-the-art, 500-square-foot store officially opened its gates to Dallas travelers on Feb. 22, delivering an innovative, contact-less shopping experience. The concept is the airport’s first walk-through shopping destination.
“The opening of our first Hudson Nonstop store is a significant milestone in delivering on Hudson’s vision for accelerated digital innovation in-store and overall digital transformation across the business,” said Brian Quinn, Executive Vice President and Chief Operating Officer of Hudson.
“Hudson Nonstop represents a new way of retailing that emulates an end-to-end digital shopping experience which we believe is the future of retail, even after COVID-19 – we look forward to serving travelers in this exciting new store concept for years to come.”
Hudson’s distinctive brand style is reflected throughout the DAL store’s design and product offering. The freestanding store design and designated single point of entry and exit provide a sleek aesthetic that welcomes DAL travelers in and allows them to easily navigate the store.
Acknowledging the need for social distancing protocols in the COVID-19 environment, the store is designed for one-way traffic and eliminates checkout-line friction to manage crowd control.
With travelers able to seamlessly enter the Hudson Nonstop store with a swipe of their credit card or using “Tap to Pay,” take the products they’re looking for, and then walk out of the store, the store merchandising layout provides visibility to products needed for every travel journey.
Travelers can find a wide selection of Grab & Go food, beverage, and snacks as well as electronics, personal protective equipment (PPE), and health and beauty products throughout the store.
The store will also include a selection of Texas-themed merchandise, inspired by the history and charm of the Lone Star State.
The opening of Hudson Nonstop, which is operated under a joint venture agreement with ACDBE partners Multiplex Inc. and REGALi Inc, complements Hudson’s existing footprint at DAL, which offers over 15 travel convenience and food and beverage stores, including a variety of locally-inspired concepts.