Global outdoor advertising company JCDecaux has begun the installation of 30 advertising panels on Fifth Avenue in New York. The first campaign features brands in the LVMH Group.
JCDecaux has created elegant stainless steel bus shelters specially designed for New York City. They are located from the Empire State Building on 34th Street to Bergdorf Goodman on 58th Street. Coverage includes the world’s most renowned global brands and some of the largest U.S. department stores.
Fifth Avenue is also home to New York’s landmarks such as Rockefeller Center, St. Patrick’s Cathedral and the New York Public Library.
JCDecaux’s expanded presence in New York City comes about following its acquisition of CEMUSA, which was finalized last November (2015).
CEMUSA, a subsidiary of FCC Group, operates street furniture and transportation advertising in five countries that include the U.S., Brazil, Spain, Portugal and Italy. The acquisition of CEMUSA adds more than 43,000 advertising panels in street furniture to the JCDecaux portfolio, extending or reinforcing its presence in New York, Rio de Janeiro, Brasilia, Madrid and Barcelona and in 41 airports including those in Madrid and Barcelona. CEMUSA’s Portugal operations were not part of the acquisition.