LINDT & Sprüngli is teaming up with Dufry for the exclusive launch of a new and exclusive Stracciatella flavor especially developed for Dufry. The new flavor will be available in two bestselling ranges: LINDOR balls with Heavenly Lindor and LINDT’s individually-wrapped assorted Napolitains with Heavenly Naps.
This is the first global Dufry campaign by LINDT.
These exclusive to Dufry products will be promoted together at airports all around the globe, including Zurich, London, Madrid, Barcelona, Milan, Stockholm, Brazil and Argentina. Each airport will feature unique POS displays with the LINDT Master Chocolatier plus location-specific tailor made POS communication material.
In addition, an attractive Mix & Match Bag has been developed to drive ticket value. The concept will run for one year.
The campaign is supported by a Dufry staff reward program in which the best performing Dufry sales team will be given the opportunity to travel to ‘Chocolate Heaven’ at the Jungfraujoch in Switzerland. This is the world’s highest LINDT Chocolate shop, located 3,454m above sea-level.
Other prizes can be won on a monthly basis. Find more information at http://www.lindt.com