L’Oreal to acquire niche fragrance brand Atelier Cologne

Atelier Colgne logoL’Oréal is adding to its high-end, niche fragrance business with its agreement to acquire Atelier Cologne. The deal was announced on June 30.

Launched in 2009 by Sylvie Ganter and Christophe Cervasel, Atelier Cologne specializes in niche perfumery sold in selected retailers.

Atelier Cologne creates and manufactures in France “Colognes Absolues”, genuine pure perfumes blending citrus notes with the finest natural raw materials. These uniquely balanced creations targeting women and men are also available in perfumed soaps, shower gels and body lotions as well as candles for the home.

“Alternative perfumery is currently a high-growth segment. We are delighted to welcome the perfume House Atelier Cologne within L’Oréal Luxe. Thanks to its expertise in niche perfumery, this brand will perfectly complement the L’Oréal Luxe’s brand portfolio which includes exclusive perfume collections from its biggest brands: Armani Privé, Le Vestiaire des parfums by Yves Saint Laurent, Maison Lancôme, Replica by Maison Margiela as well as the Ralph Lauren Collection,” explained Nicolas Hieronimus, President L’Oréal Selective Divisions.

Building on its success, Atelier Cologne is now present in over 800 points of sale, in the most prestigious stores and perfumeries in 40 countries and on e-commerce sites. The brand has 6 stand-alone stores, with 3 in France, 2 in the United States and 1 in Hong Kong.

“Our encounter and love story led to the creation of Atelier Cologne. Today, another dream comes true as we join the L’Oréal Group with a shared ambition to reach new heights keeping the entrepreneurial spirit of our Maison. We are delighted to benefit from the Group’s retail and digital expertise and L’Oréal Luxe’s olfactory expertise to make the brand even more successful,” said Sylvie Ganter and Christophe Cervasel, founders of Atelier Cologne.

Atelier Cologne is currently distributed in travel retail in the Americas through Essence Corp. and last month enjoyed its first launch in the Caribbean at Rouge Caymania in Grand Cayman.

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