The partnership between Paradies Lagardere, Terminal 4’s travel retail group, and airport technology company PeriscapeVR features state-of-the art HP Windows Mixed Reality Headsets for seamless immersion into virtual worlds, as well as HP Z240 Tower Workstations to provide the required performance for immersive VR experiences. The center also features a world-class luxury design by Gensler Architects.
PeriscapeVR launched the first Virtual Reality (VR) Experience Center of its kind on June 14 and the six-month pop-up aims to provide more than 70,000 daily passengers with immersive entertainment experiences while traveling through JFK T4.
PeriscapeVR’s Experience Center is located in Terminal 4’s Retail Lounge and features freestanding VR Towers with 12 stations designed specifically with travelers’ security, awareness, and customer experience in mind. Pricing ranges from $1 – $2 per minute and experiences average approximately 5 -10 minutes each. The company says that the experience center is a scalable installation that brings a luxurious and accessible entertainment option to mass audiences in high-profile locations anywhere.
“With more than 21 million annual passengers traveling across six continents, Terminal 4 is the perfect location to offer this amenity. T4 strives to provide passengers with the best experiences possible and PeriscapeVR will give travelers something new to enjoy while at the airport,” said Edward Midgley, Vice President of Commercial for JFKIAT.
The experiences are grouped into five distinct content categories and have been carefully curated to appeal to a wide variety of air travelers. Designed by Gensler, a global architecture, design and planning firm, and powered by HP, the approachable VR Towers provide travelers with a variety of engaging and high-caliber content. Interactive options include undersea adventures, space travel, and numerous immersive experiences to create, play, and engage with the world through virtual reality.
“PeriscapeVR, meaning ‘escape within,’ was created for travelers who desire a fun, blissful and euphoric respite from airport crowds and long hours between flights. As a frequent traveler, I recognized there was a gap in the market for this kind of airport entertainment, and I am delighted to be bringing PeriscapeVR to JFK T4,” said Lynn Rosenthal, founder and CEO of PeriscapeVR.