Givenchy Parfums celebrated the launch of its new Gentleman Eau de Parfum with Mega Events that invited shoppers to “Feel the Flow” across Latin America beginning in April.
A reinvention of the 1970s classic Gentleman, the New Givenchy Gentleman proposes olfactory variations that define a new modern-day gentleman. Following the launch of the first Gentleman variation — Gentleman Eau de Toilette — in 2017, LVMH-owned Givenchy Parfums describes the new Gentleman Eau de Parfum as a “hedonistic essence tailor-made for an enchanting night bird.”
The Givenchy Gentleman feels the music, creates his own flow, and marches to his own beat. This was the inspiration for the Mega Events retailtainment, where customers had the opportunity to create their own flow and dance to the beat of their personalized tune. #BeTheFlow
Mega Events took place across the region, with such retailers as Dufry in airports in Chile, Argentina and Mexico, as well as a major activation with London Supply.