Marshall Retail Group (MRG), a WHSmith Company, continues to open some of the most innovative and exciting retail concepts in U.S. airports. In addition to the stunning new concepts the travel retailer opened in LaGuardia Airport (LGA) Terminal B in June (the 15,000-square-foot The Bowery Bay Shops and 5,000-square-foot The DEAN men’s emporium), the company now adds the first LEGO branded airport retail store in the United States inside Salt Lake City International Airport (SLC).
The all-new LEGO store allows guests the opportunity to experience first-of-its-kind shopping for hard to find products from the LEGO portfolio, top sellers, unique featured items, and more.
SLC’s LEGO storefront offers exciting product sets and innovative display models designed to elevate the customer’s in-store experience and entertain travelers with first-hand access to award-winning play materials.
“Marshall Retail Group is honored to open the first-ever LEGO retail store in the United States in an airport, and we’re thrilled to partner with The LEGO Group as they continue to inspire and develop the builders of tomorrow through creative play and learning,” said Michael C. Wilkins, chief executive officer of Marshall Retail Group.
“With their inimitable products and playful atmosphere, we’re confident the LEGO storefront will provide visitors of all ages an unforgettable experience as they travel through the newly-constructed Salt Lake City International Airport.”
Shoppers looking for precious moments of playful learning with little ones can purchase LEGO DUPLO toddler-friendly playsets, LEGO City, and LEGO Friends characters as well as more complex and challenging models like the Lamborghini Sián FKP 37 from LEGO Technic.
Simon S. Bast, LEGO head of sales for Travel Retail Americas, says that this will be the first of many LEGO airport stores in the U.S.
MRG also opened a Giftology travel retail store inside the newly constructed SLC Concourse A on Sept. 30, 2020. The store carries locally sourced gifts, souvenirs, logo apparel, gourmet and artisan foods, travel essentials and more.